Powerful Marketing Mindset And Strategies For Greater Sales Success

OVERVIEW

In today’s competitive business landscape, sales and marketing are the driving forces behind business success. Yet, many organisations struggle to maximize their potential due to misalignment, unclear strategies, and a lack of strategic focus. A well-crafted sales strategy is essential for positioning products effectively, engaging customers, and driving sustainable revenue growth. However, even the most talented sales teams need the right mindset, tools, and techniques to excel in an increasingly complex marketplace.

This transformative two-day program is designed to elevate sales professionals into strategic, results-driven leaders. Participants will gain a deep understanding of sales and marketing principles while mastering the proven five-step sales process, adhering to professional sales conduct, and refining their communication skills to build meaningful customer relationships. The program focuses on equipping participants with the ability to engage customers with confidence, enhance their understanding of customer service principles, and project a strong brand image that resonates with prospects.

Beyond selling skills, the training instills a winning mindset and a positive mental attitude, essential for overcoming sales challenges and seizing new opportunities. Participants will develop the strategic acumen required to navigate complex sales cycles, handle objections with confidence, and close deals effectively. They will leave the program empowered with practical insights and techniques that can be applied immediately to drive performance and results.

This program goes beyond skill development, inspiring a fundamental mindset shift that unlocks hidden potential and driving long-term success. Participants will not only enhance their personal growth and contribution to their team but also play a crucial role in their organisation’s overall profitability and sustainability. By mastering the art of delivering exceptional customer experiences, they will strengthen brand loyalty, drive repeat sales, and position their organisation as a market leader. Whether an experienced sales professional or an emerging talent, this training provides the competitive edge needed to thrive in today’s fast-paced and ever-evolving business environment.

LEARNING OUTCOMES

By the end of this workshop, participants will be able to:

√ Understand the Code of Conduct in delivering impactful and credible sales presentations.

√ Explore Communication Styles and Marketing techniques to engage customers effectively while mastering the art of active listening.

√ Master the 5 step-by-step sales process to systematically engage, nurture, and convert prospects into loyal customers.

√ Approach, handle, and build rapport with customers confidently throughout the sales journey.

√ Understand the customer service fundamentals to deliver exceptional experiences that foster trust and loyalty.

√ Acquire strategies to positively project and enhance company’s brand image, creating a lasting impression on prospects.

√ Develop a resilient, winning mindset and maintain a positive mental attitude to overcome challenges and stay motivated.

√ Learn persuasive techniques to align customer thinking with effective solutions and value propositions.

√ Gain practical skills and strategies to confidently close deals, negotiate effectively, and secure final agreements.

WHO SHOULD ATTEND?

This program is designed for professionals across various sales and marketing roles, including Sales Executives, Sales Representatives, and Account Managers, Business Development Managers and Executives, Marketing Managers and Executives, Key Account Managers and Client Relationship Managers, Sales Team Leaders and Supervisors, Customer Service and Support Managers and any individuals responsible for revenue growth, customer engagement, and brand positioning.

COURSE BENEFITS

This program utilises an interactive and practical approach to maximize learning and application. It combines expert-led presentations, real-world case studies, role-playing exercises, group discussions, and hands-on activities. Participants will engage in scenario-based learning, sales simulations, and structured feedback sessions to reinforce key concepts. The training emphasises experiential learning, ensuring that participants can immediately apply proven techniques and strategies to real sales situations.

TRAINING DURATION

Full 2 days training (9:00 am – 5:00 pm)

HRD CORP REGISTERED PROGRAM ID NOS
1000163171

PUBLIC PROGRAM COURSE FEE

Single Registration – RM 1,480.00 nett per participant

Group Registration – RM 1,110.00 nett per participant

(For 4 participants or more from the same organisation)

(The fee covers training materials, lunch, coffee/tea, snacks, supplementary notes, a detailed training report with assessment and a Certificate of Completion)

IN-HOUSE TRAINING ENQUIRY

For more information regarding our In-House/ Public Program courses, please email us your inquiry at sales@progresslink.com.my
or to speak to our Sales Consultant at + 604- 297 6881 or 011-1289 6881.

For public program schedules, please visit our website: www.progresslink.com.my

Register with us today! Training fees are eligible for claims under the HRD Corp Claimable Courses scheme.

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