AI Solutions for Sales and Marketing Excellence

INTRODUCTION

Are marketing teams creating more content — or creating stronger market influence? 

Today’s customers are more informed, selective and demanding. They do not respond to information alone; they respond to clarity, relevance, trust and value. For many organisations, the challenge is not the lack of product knowledge, brochures, technical information or customer experience. The real challenge is transforming product knowledge, technical information and customer needs into clear, persuasive messages that attract attention, educate customers, strengthen confidence and support buying decisions. 

This is where Artificial Intelligence (AI) can make a real difference.  With the right approach, AI can help marketing teams generate stronger campaign ideas, simplify complex information, identify customer pain points, improve SEO, create sharper social media and LinkedIn content, prepare customer education materials, support sales conversations and turn product strengths into persuasive value messages. Instead of spending too much time starting from zero, marketing teams can use AI to speed up thinking, structure ideas and improve the quality of communication.

This practical programme is designed to help participants use AI tools such as ChatGPT, Gemini, Microsoft Copilot and other AI-enabled platforms in real marketing work. The focus is not generic content creation, but practical AI application that helps marketing teams create clearer messages, stronger campaigns and more effective sales-support content.

Through guided exercises and real workplace examples, participants will learn how to use AI to work faster, think sharper, target better and communicate value more effectively while maintaining brand consistency, content accuracy, data privacy and responsible AI use.

LEARNING OUTCOMES

Upon completion of this 2-day workshop, participants will be able to: –

√ Explain how Artificial Intelligence (AI), Generative AI and AI-enabled tools can support marketing productivity, customer communication and sales-support activities.

√ Construct effective AI prompts to generate clearer, more persuasive and customer- focused marketing content.

√ Convert product knowledge, technical information and customer needs into practical marketing messages that communicate value more effectively.

√ Develop AI-assisted customer personas, customer pain points and buying triggers to support better campaign planning and audience targeting.

√ Apply AI tools to create marketing content for social media, LinkedIn, email campaigns, brochures, website pages, customer education materials and sales-support communication.

√ Use AI to improve SEO keyphrases, content visibility, campaign angles and digital marketing messages.

√ Prepare AI-assisted sales-support materials such as product comparison points, customer FAQs, objection-handling messages, follow-up emails and presentation content.

√ Evaluate AI-generated marketing outputs to ensure brand consistency, content accuracy, data privacy and responsible AI use.

WHO SHOULD ATTEND?

This programme is suitable for marketing managers, marketing executives, digital marketing personnel, brand and communications executives, product marketing personnel, business development executives, sales and marketing teams, customer service personnel, entrepreneurs and professionals involved in customer communication, content creation, campaign planning and sales-support activities.

COURSE BENEFITS

This programme helps organisations improve marketing productivity, customer communication and campaign development through practical AI application. Participants will learn to transform product knowledge into clearer value messages, improve digital visibility, support sales conversations and create persuasive content that strengthens customer engagement, market positioning and sales opportunities.

TRAINING METHODOLOGY

Interactive instructor-led learning supported by AI demonstrations, prompt engineering exercises, marketing case examples, guided content creation, group discussions, customer persona development, campaign-building activities, SEO exercises, sales-support content practice and practical workplace application.

TRAINING PREPARATION      

Participants are required to bring a laptop with internet access and are encouraged to have access to AI tools such as ChatGPT, Microsoft Copilot or Google Gemini. Participants are also encouraged to bring sample marketing materials for use during the hands-on AI exercises in the programme.

TRAINING DURATION

Full 2 day training (9:00 am – 5:00 pm)

HRD CORP REGISTERED PROGRAM ID NOS

10001708995

PUBLIC PROGRAM COURSE FEE

Single Registration – RM 1250.00 nett per participant

Group Registration – RM 950.00 nett per participant

(Minimum 4 participants from the same organisation)

(The fee covers training materials, supplementary notes, a detailed training report with assessment and a Certificate of Completion)

IN-HOUSE TRAINING ENQUIRY

For more information regarding our In-House/ Public Program courses, please email us your inquiry at [email protected]
or to speak to our Sales Consultant at + 604- 297 6881 or 011-1289 6881.

For public program schedules, please visit our website: www.progresslink.com.my

Register with us today! Training fees are eligible for claims under the HRD Corp Claimable Courses scheme.

REGISTER ONLINE